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About World Premium

About Us

Founded in 2019 and built on more than 52 years of food trading experience, World Premium Products Trading Co. brings high-quality food to Saudi consumers at a fair price — with a distribution network that covers the Kingdom.

Founded
2019
Experience
52+ years
Head office
Riyadh
Commercial registration
1010599528

Our Story

Built on Experience, Rooted in the Kingdom

World Premium Products Trading Co. was founded in Riyadh in 2019, built on more than 52 years of experience in food trading and distribution. We started with a clear idea: bring Saudi consumers high-quality food at a fair price.

World Premium Products team at work with partner brands
  1. 2019

    A New Saudi Food Company

    World Premium Products Trading Co. is founded in Riyadh on more than 52 years of food trading and distribution experience. The idea was simple and clear: bring Saudi consumers high-quality food at a fair price, choose partners from leading manufacturers around the world, and build a distribution network that covers the Kingdom.

  2. 2021

    HORECA 2021

    We exhibit our own stand at HORECA, presenting our international brand portfolio and our own brand Taraf to chefs, food service buyers and distributors from across the region.

  3. 2025

    Saudi Food Show 2025

    Our own stand and the Golden Churn stand at the Saudi Food Show 2025, meeting retailers, distributors and food service customers from across the Kingdom.

  4. 2026

    Saudi Food Show 2026 — Australia & USA Pavilions

    We take part in the Saudi Food Show 2026 within the Australia and USA pavilions, alongside the international manufacturers we represent — and publish our 2026 company profile.

  5. Today

    Kingdom-Wide Distribution

    From our main warehouse in Riyadh and our warehouses in Jeddah and Dammam, a team of 42 people and a fleet of 27 distribution vehicles serve more than 2,100 wholesale and retail customers.

  6. Next

    Expanding to Khamis Mushait

    We are currently expanding our network with a warehouse in Khamis Mushait, bringing our brands and delivery service closer to customers in the Southern Region.

Where to Find Us

Our products on the Kingdom's shelves

We serve the leading hypermarket chains, are available on delivery platforms, and reach consumers directly through our online store.

Hypermarket chains

Online platforms

  • Keeta
  • Ninja
  • Amazon

Or order directly from our own online store.

Shop our online store

Our Values

Our Core Values

Why Choose Us

One Partner, the Whole Kingdom.

We connect leading manufacturers around the world with the people who sell, cook and serve food across Saudi Arabia — delivery after delivery.

Exclusive Brand Agency

We are the exclusive agent in Saudi Arabia for selected international food brands, led by Geisha tuna, Golden Churn butter, Bab Al Hind and India Gate rice, alongside Beerenberg, Bickford's, Esprit, Jolly Time, Altimate and Saladitos.

  • Exclusive Agent
  • 10 Brands
  • Taraf

Kingdom-Wide Distribution

Our main warehouse in Riyadh and our warehouses in Jeddah and Dammam support a fleet of 27 distribution vehicles and a team of 42 people, serving more than 2,100 wholesale and retail customers.

  • 3 Warehouses
  • 27 Vehicles

Supply & Catering Division

Government entities, the private sector and charitable associations rely on us for all food products available in the market, across all brands at competitive prices, plus cleaning supplies and plastic products — from a single source.

  • Since 2019